...in which everything to do with advertising and the consumer should be like an information loops. There should be constant communication where feedback is given back and forth by the consumer to the advertiser.
Jeff Goodby;(on Gossage) "I think he wanted to use media to connect with people and hear what they had to say and to tell them things, and to have a conversation with them instead of talk at them."(pg.61)
Example of cybernetics:
Spar - Mumbai, India;
Spar placed artificial clams on a beach to interact with consumers. When the clams are opened, the audience can read a text inside saying: "Looking for seafood? Spars seafood festival".
Bibliography:
Harrison, S. (Author) Changing the World is the Only Fit Work for a Grown Man (2012) AdWorld Press.
Murano, G. (2009) Another 16 Creative Ads in Unusual Places [Online] http://www.oddee.com/item_96672.aspx
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