- female/Caucasian/blonde hair/20-25 years of age.
- slight purple on bottle.
- black ribbon mask.
- white dress.
- hand is on wall.
- stairs in background.
- shadow on the bottom of image.
- lighter at the top.
- two tag lines:
"Ange ou demon"
"The new feminine fragrance"
Mythology/Ideology: The use of the colours, shadows and lighting in this image reflect the name of the perfume - "ange ou demon" (angel or demon).
The white of the dress and the spotlight on the model represent the 'angel' side. With the dark mask and the dark shadows portraying the 'demon' side. (This is also reflected within the perfume bottle itself, but with the dark and light the opposite way in comparison to the photograph).
Intertextuality: Masquerade balls of the 15th century. Religious connotations. Femme fatale. Also, when I first saw this image I thought of the child story 'Cinderella'. This was mainly due to the stairs in the background and the mask. It reminds me of the ball she attends before the clock strikes 12. Leaving her golden slipper behind on the stairs as she runs away.
Carlsberg Beer:
- green/white/yellow/red on crown- bottle caps/yellow pearl
- the 'oyster' has a light glow around it.
- tag line: "Carlsberg, probably the best beer in the world"
Mythology/Ideology: A very simplistic advert that clearly implies that Carlsberg beer is like the oyster that contains the pearl. Or simply, implying the sentence "the world is your oyster" to those that drink their beer - giving the consumer the feeling of empowerment and freedom to do as they choose.
Intertextuality: The saying was originally first seen in Shakespeare's play 'The Merry Wives of Windsor'. One of the most well known sayings.
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